Text Messaging Opportunities

While I am currently in the minority, most cell phone users use their text message capabilities.

From a post at Radio Ink, info about how listeners of select radio formats use their phones:

Jacobs Media President Fred Jacobs points out, "It is the most frequent cell phone utility – aside from talking."

Of the nine in ten who own a cell phone, three-fourths (74%) say they text.

More than one-third (35%) now text at least weekly, while nearly one-fourth (22%) do so on a daily basis.

18-29 year-olds are especially likely to use cell phone text messaging every day.

Women are also more likely to text often.

Jacobs believes that there are ample opportunities for radio to take advantage of communicating with their audience via text messaging.

Audio delivery to cell phones is a growing trend, and text messaging allows for some unique content-delivery options. Look for FOF to start working on this developing channel soon!