(T) Getting The Word Out

From today's R&R "Newsroom," a challenge to broadcasters that we ought to note: Radio Must Embrace The Younger Demographics.

Excerpt:

CBS Radio VP/News Harvey Nagler acknowledged that podcasting was just one of the many ways the network was reaching out to younger listeners. "Radio absolutely has to embrace the younger demographics," he urged. "Radio must also embrace new technology to attract a younger audience."

Nagler stressed the importance for radio to "get as much of your material out there on all of the various platforms." He added, "We don't know how much of it is working, but we know we have to be out there."

Nice to hear the major networks acknowledging that new delivery methods need to be utilized. It is good for the industry as a whole to work podcasts, cell delivery and other technologies. Let's get OUR content out there!